In my business a personal recommendation is one of the biggest compliments that I can ever received. I have received awards from our insurance companies (usually attached to a bonus check I might add 😉 that do not compare to the pride I feel when someone takes the time to personally refer another to our agency. It happens often so I should get used to it but I will always be thankful and a little nervous.
Why does a referral make me nervous?
It’s simple really. When a referral is so important to your success you have to do everything you can to make sure that the refer and the referee are beyond satisfied. If I (or if someone on my team) take that for granted it will surely mean that I have lost not one, not two, but many more referrals in the future. Of course in the end my fears are never realized. Maybe it is because I have trained everyone and I know that they are taking it as serious as I do.
How much is a referral worth?
I know what you are thinking: W.I.I.F.M. You know…What’s In It For Me? I will get to that in a minute but first let me tell you what it means to our agency. 75% of the people who are referred to our agency become a client. That is a wonderful testament to the fact that we have a diverse list of insurance companies. In fact that is part of what we mean when we say More Choices in our sales brochures. That statistic however doesn’t necessarily equate to what we value most about a referral. What we see as most valuable is that it reconfirms our high standards of service for our clients. In other words what we value is the act not the results. Why? Because I use it as a test of this agency. When we get a referral it is rarely because of just the great price that we secure for our clients. It is more often that people are enamored with our capacity to fight for their business and our tenacity to keep fighting in order to keep their business. If you want to put our fight to the test get a quote and see for your self. You will be whelmed but not “underly” (come on that’s clever. especially if your a Norm Macdonald fan). by the way we also make sure to send a special thank you to each and every person who makes a referral to us even if we can’t help their friend, family member, or co-worker right now. It’s so special we can’t mention it online… mysterious aren’t we?
Why buy your insurance from All Your Insurance, inc?
Someone asked me once, “Why does someone make a personal recommendation?”. I think in order to answer that you first need to be able to answer this question: Why would someone want to buy from you in the first place? This is what it really comes down to. People buy from us and consequently make a referral to us for a simple reason. We care. I know you are saying that I went to a lot of trouble writing this huge article to make a point so brief that it can be summed up in just two tiny words. I would say that, as with most things in life, the complexity is in the details. Simplistic complexity is to me a very interesting concept (check out my Pin on our Travel board. The seemingly simple picture presents quite a bit). How do we show that we care? That is a bit more of a lengthy answer.
- First we make sure that we understand your needs before we make a recommendation for coverage limits or for that matter why a particular company may be a better fit for you.
- Second we build and maintain dozens of relationships with top rated insurance companies. This provides you with more choices.
- Third we make sure you are aware of what it costs to get better coverage. If you could truly get two times the coverage you have now for the same money or even less than you are paying now wouldn’t you? What if you could have had that all along but didn’t think it would be affordable?
- Lastly we can now focus on getting you a great price. If you focus on price first you can often times end up costing your self later. A friend of mine asked me a weird question once. It resonated with me then and I will share it with you. It relates to this point quite well. If all you want is the absolute lowest price and you don’t focus on your needs first before you give your hard earned money to an insurance policy that might not help you in a meaningful way when you need it the most…
“How much unhappiness do you want to buy?”
So in the end, because we care about you, our clients, you will most likely tell others about us and that is why you should buy your insurance from us.
Le Mec de l’assurance (The Insurance Guy)
— All Your Insurance (@ayiinctweet) June 12, 2013